Worth Knowing

Cuban: Facebook knowingly runs AI deepfake scam ads; docs say $16B fraud revenue

The prevalence of deepfake ads on major social networks highlights the growing financial toll of AI-enabled fraud and the misalignment between platform ad revenue and content moderation.

Billionaire investor Mark Cuban criticized Meta for allowing AI-generated deepfake ads of his likeness to defraud elderly Facebook users with fake medical cures. His comments accompany previously reported internal documents showing Meta expected roughly $16 billion in 2024 revenue from ads promoting scams and prohibited products.

  • Mark Cuban
  • Meta
  • Facebook

Get a brief picked for you

Sign in to follow topics and companies, save stories and search the archive.

Sign in