Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test
The executive push to rename artificial intelligence risks turning industry terminology into a partisan loyalty test, affecting how tech companies and federal agencies communicate and regulate the technology.
What happened
Following President Trump's executive order directing federal agencies to rebrand artificial intelligence as "Super Intelligence" (SI), adoption across government agencies, news outlets, and tech companies has been uneven. While several federal websites and executives like Elon Musk and Marc Benioff have begun implementing the terminology, many government officials, media organizations, and major tech leaders continue to use "AI."
Who it’s about
- Donald Trump
- Elon Musk
- Mark Zuckerberg
- Salesforce
- Meta
- U.S. Census Bureau
- Simon Willison
- Apollo Global Management
Coverage, oldest first

Simon Willison
The U.S. Census Bureau and “Super Intelligence”
MIT Technology Review
Here’s who is falling in line for Trump’s “Super Intelligence” loyalty test
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